Dilbert on Writing Press Releases
Dilbert on Writing Press Releases http://dilbert.com/2010-04-23 Can you handle the stress?
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Dilbert on Writing Press ReleasesApril 26th, 2010 by Paul Krupin
Dilbert on Writing Press Releases http://dilbert.com/2010-04-23 Can you handle the stress? Posted in comedy, humor, writing news releases
Getting Books Reviewed (Favorably) and Getting Media Coverage That Sells BooksJanuary 14th, 2010 by Paul Krupin
Book Publicity Strategies for Getting More Media Coverage That Sells Books
I’ll talk the point of view from someone who gets books reviewed day in day out as a book publicist. I do this for a living, so I’ll share with you how I do it and what it takes to do it well. I’m not a fan of book reviews, I believe that they have […] Posted in book marketing, book publicity, book reviewers, book reviews, book sales, custom targeted media lists, discussion groups, news release distribution, pr success story, press releases, publicity planning, publicity success, publishing, results, return on investment, ROI, taking action, targeted pr, targeting media, writng news releases
Getting Book Reviews – Submission Guidelines for 21 Top Book ReviewersJune 13th, 2009 by Paul Krupin
Getting Book Reviews - Submission Guidelines
I keep this list pretty current. Some book review sites will only look at galleys or advance review copies three to four months prior to publication. Others will only look at recently pubished books. Look before you invest the money and send off a package to be sure you send the right package to the […] Why book reviews news releases don’t workMay 25th, 2009 by Paul Krupin
Why book reviews news releases don't work
OK, you’ve written a book and now want to get some publicity? I recommend that authors stay away from news releases that simply say “I’ve published a book and am marketing it…..” It may get you local publicity and it may get you some book reviewers, some of which my end up getting published. But […] What is a News Release? Really!May 21st, 2009 by Paul Krupin
What is a News Release? Really!
So much confusion over this simple question. Here’s my definition of a news release: A written proposal: – containing a request for media coverage – and/or an offer to provide media the content needed to achieve that end. A news release is either sent directly to media decision makers directly (e.g., by fax, email, street […] Posted in goals, intelligence, marketing, media coverage, Mistakes, new pr, news release distribution, news releases, paying attention, persuasion, pitching, pr success story, press releases, product publicity, productivity, promotion, publicity planning, publicity success, publishing, strategy, success, taking action, writng news releases
Boiler Plate for a News ReleaseFebruary 22nd, 2009 by Paul Krupin
Guidance to a novice self publisher about writing a news release
A new author self-publisher on the Self-Publishing Yahoo list wrote: > Can anybody direct me to a boiler plate for a press release that I > can use to create my own? I have heard a variety of different things > should be included. Most say that it should be only one page and > […] Posted in author tips, book marketing, book publicity, branding, Errors, helping people, insights, interviews, media coverage, Mistakes, news releases, Personal Success, press releases, publicity, publicity planning, publicity success, publishing, self published books, self publishing, writng news releases
The book publicity client who wouldn’t play with meOctober 9th, 2008 by Paul Krupin
describes a problem client situation over the writing of a news release
A prospective client sent me four copies of his book and asked me to help him get publicity. It sounded like a good project with a professional author having written on a subject that would help lots of people in their relationships with others on the playground of life. I agreed to work with him […] Posted in sales
The worst news release you ever saw. Extreme copywriting mistakes illustrated.June 4th, 2008 by Paul Krupin
The worst news release you ever saw. Extreme copywriting mistakes illustrated.
Oh the mistakes people make when they write a news release. The copywriting errors I see every day as a publicist and a copywriter are plentiful. It can be costly to those who send news releases that contain copywriting errors since all the copywriting efforts and the cost of conducting the publicity outreach produce absolutely […]
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