Unique is not good enough. What an author needs to achieve success might include one or more of the following: Galvanizing Uncommonly and relentlessly helpful Magical Transcends Irresistible Remarkable Revolutionary Game-Changing Life-saving Enlightening Superbly crafted Captivating Pure Gold Brilliant True Stand Out Exceeds All Expectations Red Hot Imagination Mesmerizing Spellbinding Rich treat Catapults You Beyond […]

An author came to me with a half written book and said what do you think? I asked him what qualifications and experience he had to write this book? Why should people believe him? He said, “I self published 3 books and read 25 marketing books and attended half a dozen seminars”. I asked do […]

Great article by Alexandra Alter about how to write a great novel: http://online.wsj.com/article/SB10001424052748703740004574513463106012106.html?mod=WSJ_hpp_sections_lifestyle The article contains wonderfully personal insights from 11 top novelists into how and when they do their writing.

I just had to share this one hot off the press. About a month ago I wrote a news release for client Susan Casey, author of the book Women Invent! The book was first published in 1997. I decided to create a feature story and I worked with the author to develop quality detailed content […]

I’m a copywriter and a publicist and an author so I guess I do make a living writing. I’m happy to share with you what I’ve done and what I’ve learned. I wrote my first news release in 1977. I went online with my first website in 1993. I’ve built up my copy writing and […]

Here is my November 21, 2008 response to a post to the online discussion group Small-Pub Civil at Yahoo groups: >>Hello, everyone! One of my authors has written a 250+ page book about his open-heart surgery. The bulk of it is autobiographical, including childhood memories, interviews with everyone from the surgeon down to the cleaning […]

On one of the discussion groups I participate in we’ve been talking about writing and selling. Firmware replied: > So enlighten us. How would we have recognized THE DA VINCI CODE, > which really is a preposterous book, as a bestseller when it first > started circulating in MS? I’m a real student and believer […]

The type of book you have doesn’t matter to the media. I’ll say it again. The type of book you have doesn’t matter to the media. I do a lot of work with fiction authors. I do a lot of work with non-fiction authors. I do a lot of work with ebook producers. I used […]

My college age kids are both hunting for summer jobs right now and needed a quick bit of advice on their resumes and cover letters. One of my favorite experts in this area is Kevin Donlin, job hunting expert, author and consultant. In this seven minute video he offers up some of the most crucial […]

Dan Poynter is one of the most knowledgeable people on the subjects of publishing and self publishing in particular. He has been traveling the world speaking to writing groups for many years now teaching what he calls “The New Model for Publishing”. This video features Dan talking about writing and publishing a first book. Once […]